WATCH THE VIDEO COVERING MY BUSINESS JOURNEY
At a young age, my dad 'coached me' into sports and competition – Football – Basketball & Baseball. He also taught me the virtue of work. Operated light duty equipment
At 17 years old, I started working a summer job (maybe you can relate) for a Mechanical Contractor - reading blueprints; measuring, cutting, threading, and hanging black pipe for commercial cooling systems.
My business life began in the automotive industry working for a multi-billion-dollar manufacture. There was a steep learning curve for me just starting out. During the training process, it felt like I was becoming a mechanical engineer. Sold engine parts for engine overhaul, all chassis and suspension parts, drive-line, and fluid power. Achieved ASE Certification for front-end alignment. I was a major contributor to the TOP Sales Region for several years.
Then I made the 'leap' into medical sales to the Healthcare Industry, especially acute care. Selling every aspect of IV Therapy, including drug delivery, nutritional support, and amino acid therapy for cell metabolism. I was appointed to the National Advisory Council for a national company where we tested out GRiD Systems Corp laptops in the late '80s. Achieved President's Club year after year.
I was featured in a local press article (surprised I still had it). Unfortunately, my position was terminated through a 'Reduction-In-Force' move. I was the breadwinner for my family of six, which was quite difficult to handle. I learned that life is not fair! But I also learned how to be resilient.
My next move was selling spine implants used in surgery. I've observed and consulted in spine surgery cases, yes during surgery. Got some great stories. If you're clinical, you'll get that. A by-product of my medical experience was becoming really interested in health and wellness.
I've spent several years in professional services as an executive recruiter; the industry term is 'head hunter'. It was heavy national phone sales where I was in and out of more selling situations in one week than one month of face-to-face selling. Primarily dealing with high-level Mechanical Engineers, Electrical Engineers with MBAs who were employed as sales or business development executives. Recruiting candidates in industries like factory automation; including motors, drives, and PLCs (programmable logic controllers). Awarded "Regional Rookie of the Year" and achieved "Pacesetter" status each year.
BECOMING AN ENTREPRENEUR
I decided to make the jump and become an entrepreneur and go into business for myself. Now I realize we cover some of this in our company history section located on our About US page. However, that is a more generalized statement of the overall experience. What I will reveal with you here is my personal experience and what I witnessed and learned that hopefully, you will find insightful.
I began my marketing career working with a bootstrapped start-up called Y2Marketing, back in February 2001. The co-founders, Rich Harshaw and Edward Earle were in their early 30’s and had developed a training program called "Monopolize Your Marketplace" -- the foundation for "Marketplace Domination Secrets."
The cost to join Y2Marketing back then was a $35,000 license fee. The license included a full week of intensive live training. I now know how it feels to 'drink from a fire hose' on full force. They crammed in so much information I thought my head would explode. I was trying to absorb the marketing system they taught as fast as humanly possible.
My career background included every sales training program conceivable that was offered back in the 1980s and 90s. Edward Earle, my mentor at Y2Marketing, completely changed my perspective entirely about sales.
Success comes from creating a Sales System. The likes of which few small business owners truly implement today.
Edward had an incredible vision and a powerful authoritative presence, he understood business strategy like no one I had ever met before. He could regurgitate industry-dominating strategies at the drop of a hat. And he was a magnificent storyteller. I was completely enchanted by his conversations. It was a magical experience.
Y2Marketing expanded nationally training businesses and consultants. And within 12-months recruited a workforce of 1,250 consultants. In October 2002, just 20-months from their rebirth, Y2Marketing made INC Magazines, INC 500 List, ranking at #42. A year later, they made the INC 500 List (Again) ranking at #28 by expanding into Canada and increasing their consultant base to over 3,000 members. Their small business e-zine subscriber list increases to 1.3 million subscribers. They gained a 9,900%+ increase in revenue from 2002.
However, in August 2004, things started to change. The two co-founders formed split ideologies on how they should continue to operate the company. So, in August, Edward Earle resigned his position from Y2Marketing, and I went on to do private consulting.
Shortly thereafter, I formed a company called Circle 3 Solution. We decided to look at opportunities that encompassed vertical markets. So, we went after industries like Ultra Energy Efficient Construction.
We orchestrated the development of a global chemical manufacturing enterprise. They were set to become the top residential HVAC engineering firm in the nation. Their R&D extensively included tests on over 40,000 homes. They even had historical ties going back to NASA.
It was AWESOME!
The concept was to develop a network of home improvement contractors, tie them into this manufacturing enterprise, and utilize our marketing system to alert the world. It was a national opportunity!
Unfortunately, like with many huge projects that involved lots of people making many decisions, it was difficult to keep everyone focused on the grand vision. Eventually, their vision became scattered. And then it happened... the market of "new construction" came to a SCREECHING HALT with the economic CRASH in 2008.
At Y2Marketing I met a friend who knew a computer scientist with extraordinary knowledge and capabilities. This man had developed a communications distribution platform that was completely disruptive, so advanced it could literally replace the INTERNET itself.We were invited to take part in the journey with him as he continued to prepare the platform for the tremendous influx of supporting the potential user population of the entire planet. This wasn't like building a web platform like Facebook here, or a search engine like Google, or a killer app like the WWW or email. This was intended to replace the Internet itself.
Think about the significance of that for a moment.
Our job was to develop a scalable marketing and sales strategy for this technology platform and alert the world.So, for the next 11 years, our group devoted literally everything we had to accomplish the dream we shared. And I imagine like most large-scale bootstrap startups where the odds of success are against them, we too found ourselves struggling at every turn just to survive.
Since 1998, the project is still under development. Unfortunately, I was forced to move on.I would add that you need to be able to endure the many challenges and personally survive long enough for your business to take off.
I spent time investigating the health insurance marketplace for a solution, And, yes it exists, but what threw a monkey wrench into the picture was the government's continual interference and intrusion. I'm sure you remember the Affordable Care Act passed by Congress in 2010. It completely screwed up the insurance market.
I eventually teamed up with HubSpot, an all-in-one marketing technology platform; they've been a driving force behind the shift to Inbound Marketing. I worked with HVAC contractors implementing content management strategies; personally, writing over 300 industry-specific blog articles using the best practices of inbound marketing.